Marketing Ideas & Tips
Blitz Blog
Let's talk shop and maximize your marketing know-how.
4 Ways to Generate High Email Click Through Rates
Human beings respond to situations based on their emotions. The emails you send trigger some form of emotional response. If you understand what kind of emotions you evoke by sending your emails, you will be able to generate high click through rates. We are going to look at 4 ways to increase email click through
How to Get High ROI from Email Marketing
What could be more satisfying than sending a bunch of emails to target customers and watching the conversion rates increase? Well, you’ve got to understand that nothing comes easy so be prepared to strategize and develop an email marketing plan that will instantly boost sales. The first thing you need to know even before you
10 Elements in Google Adwords That Get the Most Clicks
Let’s be real, getting massive clicks from Google Adwords is not one of the easiest things to do. You’ve only got 25 characters for the headline to catch the attention of a web visitor and 70 characters of the ad copy. But there’s a lot that can still be achieved with this limited space. The
How to Make Your Ads Convert by Providing a Consistent Trail
When a web visitor searches for something online, using Google, Twitter or any other search engine, they are likely to follow two or more trails that seem to be leading to the desired outcome. If one of these trails is your business, you need to ensure that you offer the client exactly what they are
How to Design Web Pages That Convert
There’s a certain part of the human brain that affects how people make buying decisions. In fact, research shows that people start considering certain options after they’ve already made a decision. They just compare their options in order to attach logic to the decision they’ve already made. Understanding how the brain influences these buying decisions
SEO Past vs. Present
Marketing experts are always trying to stay on top of the latest changes to Google’s algorithms. According to Moz, Google changes its algorithm 500-600 times per year. With this many updates taking place so frequently, even extremely diligent SEO companies and marketers can miss a few things here and there.
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for
