When you play with color, you manipulate minds.  The entire Web world was maniacally focused on a crazy photograph of a gold and white dress yesterday (that’s what I saw – my son saw blue and black). It’s been covered ad nauseam, so I’m going to leave that alone. The cool thing, however, is how

I can’t tell you how many times I’ve suffered through meetings where marketing teams deliberate endlessly about subjective content treatments without having a clue about testing and conversion results (A/B tests or multivariate testing). Everyone gets so stuck on perfection and polishing, when in reality testing and stumbling are proven to be the best processes

That’s a provocative title, I know. But yes, you’re screwed . . Unless you can find some legacy industry that has no exposure to the Internet (good luck) . . Unless your customers are illiterate suckers who have no clue how to research (good luck) . . Unless you’re so in denial that you expect