Marketing Ideas & Tips
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The statistics are scary. Over 80% of small businesses fail within the first few years. The status quo in business culture is failing right now. Entrepreneurs, families, partners, and other driven start-ups are pouring their hearts out only to hit a wall of defeat and disappointment. Luckily, there is a way to avoid this trend
Everyone always says, “Follow your dreams!” But not everyone does it. Life interjects, bills pile up, and sometimes we have to do jobs we don’t want to do just to make it through the day. However, there are a number of reasons to follow your dreams, to break the trend, and to live the life
AS an entrepreneur or business owner, do you often find yourself spending too much time online looking for content to share with your followers? Or, do you spend a good chunk of time trying to engage your audience? If you answered yes to either question, you’re not alone. According to a survey, 43% of small
DID you know you can increase website traffic without marketing? I know, I know…It sounds too good to be true. But, it is. Marketing is one of the most important aspects when it comes to business, and should be a primary focus from the very start. However, if you only focus on the usual traffic
You may have heard other marketers talk about automation. They say it helps them effectively market through different channels, and can help optimize their sales funnels. But, what is marketing automation? And is it something YOU need? With all of these opinions swirling around it can be hard to get straight answers. And even harder to
This is a question that I get often from new clients, in some shape or form. Launching can be scary. And out of all the scariest things you can think about while launching, this is by-far the most common fear… “What if nobody buys my thing?” Regardless of how confident you feel about your offer,
So what is a sales funnel? Working in sales funnel optimization for the past few years, it’s a question I get a lot. And yet, it still doesn’t surprise me when people ask it. There are so many definitions thrown around that it’s easy to be confused. If you’re just dipping your toes into online marketing
Effective Search Engine Optimization, when utilized well, could mean high revenue for your business. For you to rank well in a search engine, you need quality content. In building an online reputation, then SEO should be every startup’s best friend- considering that most users never scroll past the first page. Below are SEO strategies that
Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I’ve picked up a few
As of June 2016, there are 500 million monthly active Instagram users shifting marketers’ focus on Facebook to visually-centered Instagram. In terms of dollars, an engaged follower on Instagram is worth more than a Facebook user: $65 versus $55. According to a 2015 Pew Research Center report, 26 percent of adult Internet users use Instagram.
How to bring your local business to the next level with digital marketing Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you. I have
Local businesses are in a unique position. A local gym may have an easy time engaging their audience by providing recipes, training videos and guidance to help their members reach their goals. But a local plumber may not have such an easy time relating to their customers and local community online. The problem is that