After Sales Nurturing In my years as a sales rep specializing in the automotive industry, I’ve come to realize the immense importance of after-sales nurturing. It’s not just about closing the deal and moving on; it’s about building and maintaining relationships. This process of building relationships, often referred to as “lead nurturing,” is the cornerstone […]

After Sales Lead Nurturing In the fiercely competitive business landscape, where acquiring new customers can be costly and challenging, nurturing existing customers after the sale becomes paramount for sustainable growth and success during the entire sales process. After sales nurturing, also known as post-purchase nurturing or customer retention, refers to the process of building and