B2B Digital Marketing Journey [Infographic]
B2B Digital Marketing Journey [Infographic] Read More »
A 1) A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).
99 Marketing Terms You Should Know Read More »