Alignment Services: We don’t have to replace your agency or marketing department, we can align our services WITH theirs.
A 1) A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). […]
99 Marketing Terms You Should Know Read More »
I’m about to do a terrible thing. I’m about to ask you to imagine you woke up one morning, looked at your ranking report, and found out that your site’s hard-earned rankings are completely gone. You’ve disappeared from Google’s top 100, not a trace left. Nada, nilch, nothingness. I bet it’s not the best feeling
7 reasons your rankings suddenly dropped and how to revert the SEO apocalypse Read More »
It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings. Optimizing for local search results is called local SEO. If you’ve been in business for
Local Listings: Which Ones Should I Focus On? Read More »
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that
The 7 Keys to Ranking Your Local Business in Google Read More »
SEO is More Important than Ever Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.) SEO has come
Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand
Original Content is Extremely Important for SEO Read More »
2 weeks ago, Google started the mobile-first indexing of the Web. This means it will now look at mobile versions of websites to rank them in both mobile and desktop search results. This – and the fact that over half of Google searches now come from smartphones – leaves you no excuse to ignore mobile
Mobile SEO: 6 Steps for Success in 2017 Read More »
Copywriting is a very important element of every SEO strategy. High-quality content is THE thing that’ll help you rank and that’ll set your site apart from all the other sites out there. You probably want to do SEO copywriting the right way. Without making any fatal mistakes. So what SEO copywriting mistakes should you definitely avoid? I’ll
5 SEO Copywriting Mistakes You Should Avoid Read More »
How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! No, we haven’t found the key
How, exactly, does Google work? Read More »
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