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A 1) A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). […]
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AS an entrepreneur or business owner, do you often find yourself spending too much time online looking for content to share with your followers? Or, do you spend a good chunk of time trying to engage your audience? If you answered yes to either question, you’re not alone. According to a survey, 43% of small
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DID you know you can increase website traffic without marketing? I know, I know…It sounds too good to be true. But, it is. Marketing is one of the most important aspects when it comes to business, and should be a primary focus from the very start. However, if you only focus on the usual traffic
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So what is a sales funnel? Working in sales funnel optimization for the past few years, it’s a question I get a lot. And yet, it still doesn’t surprise me when people ask it. There are so many definitions thrown around that it’s easy to be confused. If you’re just dipping your toes into online marketing
What Is a Sales Funnel? One Definition To Rule Them All! Read More »
As of June 2016, there are 500 million monthly active Instagram users shifting marketers’ focus on Facebook to visually-centered Instagram. In terms of dollars, an engaged follower on Instagram is worth more than a Facebook user: $65 versus $55. According to a 2015 Pew Research Center report, 26 percent of adult Internet users use Instagram.
How to bring your local business to the next level with digital marketing Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you. I have
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Note: The brands featured herein are meant to serve as examples, and are not Blitz Industries customers. Names have been blurred to protect the guilty. Instagram recently announced a new milestone: 200,000 advertisers have flocked to the platform since it rolled out the red carpet last September. Online marketers are clearly seeing value from the photo-sharing
3 Disastrous Instagram Advertising Mistakes To Avoid Read More »
You don’t have a reason to NOT promote on Facebook. Facebook’s marketing targeting alternatives have actually ended up being so unbelievably durable in the previous couple of months. Unless you’re trying to target life on Mars, Facebook’s got you covered. Are you an insurance coverage broker? Advertising professional? Physical fitness professional? Yes. You’re covered. Don’t
There’s No Reason to NOT Advertise on Facebook Read More »
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