Alignment Services: We don’t have to replace your agency or marketing department, we can align our services WITH theirs.
A 1) A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). […]
99 Marketing Terms You Should Know Read More »
It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings. Optimizing for local search results is called local SEO. If you’ve been in business for
Local Listings: Which Ones Should I Focus On? Read More »
The pressure for brands to select the “right” digital agency to deliver projects and campaigns has never been greater. So what steps can you take to avoid a digital partnership disaster? Imagine you’re hiring a member of staff The process of selecting a digital agency should be the same as for hiring a permanent member
Choosing a Digital Agency: What You Need to Know Read More »
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that
The 7 Keys to Ranking Your Local Business in Google Read More »
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different.
16 Stats That Prove the Importance of Local SEO [Infographic] Read More »
This is too cool, ask Google on mobile, desktop or voice, [who won] and you won’t get the basketball or football game but rather who won the elections… Google responds on the desktop and mobile results with their election box, showing you Donald Trump won and the Google Home or Google Assistant responds that “Donald
Okay Google “Who Won” & Google Says “Donald Trump” Read More »
The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan seasonal promotions, and manage your inventory levels. Research shows that “49% of companies who champion the use of customer analytics are likely to have profit well above their competitors.” It’s
How to Keep Customer Analytics at the Forefront This Holiday Season Read More »
By presenting an animated gif of everybody screaming and crying? By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November? Or by just hosting some classic re-runs of The Simpsons (circa 91 – 98) in
This is how Google will present the results of the 2016 US election… Read More »
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