The Science of Building Buyer-Personas [Infographic]
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Traffic Generation
99 Marketing Terms You Should Know
A 1) A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).
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Local Listings: Which Ones Should I Focus On?
It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings. Optimizing for local search results is called local SEO. If you’ve been in business for
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5 Social Media Management Strategies to Increase Productivity
AS an entrepreneur or business owner, do you often find yourself spending too much time online looking for content to share with your followers? Or, do you spend a good chunk of time trying to engage your audience? If you answered yes to either question, you’re not alone. According to a survey, 43% of small
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Get Traffic Without Paying For it
DID you know you can increase website traffic without marketing? I know, I know…It sounds too good to be true. But, it is. Marketing is one of the most important aspects when it comes to business, and should be a primary focus from the very start. However, if you only focus on the usual traffic
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Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines
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