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PPC

pay-per-click marketing

Pay-Per-Click Marketing (PPC): Elevate Your Digital Marketing Business Using Pay-Per-Click Advertising

Pay-Per-Click Marketing (PPC) If you’re venturing into the digital marketing landscape, there are some essential things you need to know about PPC (Pay-Per-Click). Pay-per-click (PPC) marketing is a revolutionary advertising model in the digital world. It’s a system that allows businesses to efficiently reach their target audience, while maintaining control over their budget. It’s one […]

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99 Marketing Terms You Should Know

A 1) A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).

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Get Traffic Without Paying For it

DID you know you can increase website traffic without marketing? I know, I know…It sounds too good to be true. But, it is. Marketing is one of the most important aspects when it comes to business, and should be a primary focus from the very start. However, if you only focus on the usual traffic

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What Is a Sales Funnel? One Definition To Rule Them All!

So what is a sales funnel? Working in sales funnel optimization for the past few years, it’s a question I get a lot. And yet, it still doesn’t surprise me when people ask it. There are so many definitions thrown around that it’s easy to be confused. If you’re just dipping your toes into online marketing

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There’s No Reason to NOT Advertise on Facebook

You don’t have a reason to NOT promote on Facebook. Facebook’s marketing targeting alternatives have actually ended up being so unbelievably durable in the previous couple of months. Unless you’re trying to target life on Mars, Facebook’s got you covered. Are you an insurance coverage broker? Advertising professional? Physical fitness professional? Yes. You’re covered. Don’t

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