50 Features Every Small Business Should Have [Infographic]
50 Features Every Small Business Should Have [Infographic] Read More »
Digital Marketing
A Gold and White (or Blue and Black) Dress Re-Focuses Marketers and Content Producers on COLOR
When you play with color, you manipulate minds. The entire Web world was maniacally focused on a crazy photograph of a gold and white dress yesterday (that’s what I saw – my son saw blue and black). It’s been covered ad nauseam, so I’m going to leave that alone. The cool thing, however, is how
Have You Been in These Types of “Creative Meetings?”
I can’t tell you how many times I’ve suffered through meetings where marketing teams deliberate endlessly about subjective content treatments without having a clue about testing and conversion results (A/B tests or multivariate testing). Everyone gets so stuck on perfection and polishing, when in reality testing and stumbling are proven to be the best processes
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Why Almost Every Sales Person is Screwed in the Age of Social Media and Targeted Search
That’s a provocative title, I know. But yes, you’re screwed . . Unless you can find some legacy industry that has no exposure to the Internet (good luck) . . Unless your customers are illiterate suckers who have no clue how to research (good luck) . . Unless you’re so in denial that you expect
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Local Listings: Which Ones Should I Focus On?
It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings. Optimizing for local search results is called local SEO. If you’ve been in business for
Local Listings: Which Ones Should I Focus On? Read More »
