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We send out e-mail to countless individuals … each week. We have actually discovered a thing or more about composing e-mail topic lines that get opened. Our finest 101 e-mail topic lines are all yours in simply a sec… … however, first let’s take a look at the aspects that make these e-mail topics effective. […]
The Ultimate List of Email Subject Lines Read More »
What could be more satisfying than sending a bunch of emails to target customers and watching the conversion rates increase? Well, you’ve got to understand that nothing comes easy so be prepared to strategize and develop an email marketing plan that will instantly boost sales. The first thing you need to know even before you
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There’s a certain part of the human brain that affects how people make buying decisions. In fact, research shows that people start considering certain options after they’ve already made a decision. They just compare their options in order to attach logic to the decision they’ve already made. Understanding how the brain influences these buying decisions
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any
Can Any Inbound Linking Hurt My Ranking? Read More »
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the
Incorporation of Company Branding and SEO Read More »
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal
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Unquestionably, keyword research is a pain point for site owners. However, keyword research is unquestionably the most important research you can do for your content marketing. In spite of how difficult and time consuming it is, we are still obligated to do the research. I remember, once or twice, not checking my post for keywords.
Pain-free Keyword Research Read More »
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