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Here’s a guest post provided by Anyleads software, a lead generating tool that we’ve been using to target our market. I hope you enjoy… Intro At first Anyleads is a tool you can use to automate your lead generation tasks. It’s commonly referred to as B2B lead generation software. Bringing leads in is the primary […]
Anyleads for Lead Generation Campaign Read More »
Human beings respond to situations based on their emotions. The emails you send trigger some form of emotional response. If you understand what kind of emotions you evoke by sending your emails, you will be able to generate high click through rates. We are going to look at 4 ways to increase email click through
4 Ways to Generate High Email Click Through Rates Read More »
Let’s be real, getting massive clicks from Google Adwords is not one of the easiest things to do. You’ve only got 25 characters for the headline to catch the attention of a web visitor and 70 characters of the ad copy. But there’s a lot that can still be achieved with this limited space. The
10 Elements in Google Adwords That Get the Most Clicks Read More »
When a web visitor searches for something online, using Google, Twitter or any other search engine, they are likely to follow two or more trails that seem to be leading to the desired outcome. If one of these trails is your business, you need to ensure that you offer the client exactly what they are
How to Make Your Ads Convert by Providing a Consistent Trail Read More »
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they
Is Search Engine Submission Necessary? Read More »
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any
Can Any Inbound Linking Hurt My Ranking? Read More »
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor
The Importance of Anchor Text in Back-links Read More »
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the
Incorporation of Company Branding and SEO Read More »
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for
Strategic Use of Images in Search Engine Optimization Read More »
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