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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for

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Pain-free Keyword Research

Unquestionably, keyword research is a pain point for site owners. However, keyword research is unquestionably the most important research you can do for your content marketing. In spite of how difficult and time consuming it is, we are still obligated to do the research. I remember, once or twice, not checking my post for keywords.

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