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DIY Tools for Local SEO We have gathered a comprehensive list of Local SEO Tools to help the DIY marketing enthusiasts with developing Local SEO campaigns. We hope you find them useful. If you find yourself getting stuck and would rather have an experienced local SEO company get you massive first page results, call us…we will […]
Blitz Resource: Local SEO Tools for DIY Marketers Read More »
Marketing experts are always trying to stay on top of the latest changes to Google’s algorithms. According to Moz, Google changes its algorithm 500-600 times per year. With this many updates taking place so frequently, even extremely diligent SEO companies and marketers can miss a few things here and there.
SEO Past vs. Present Read More »
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they
Is Search Engine Submission Necessary? Read More »
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any
Can Any Inbound Linking Hurt My Ranking? Read More »
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines
Absolute Links vs. Relative Links – SEO Value Read More »
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the
Incorporation of Company Branding and SEO Read More »
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for
Strategic Use of Images in Search Engine Optimization Read More »
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal
Google Now Discounts All Reciprocal Links Read More »
First, let it be said, that not all SEO changes are easy, nor are they worth the time and effort. Especially if you’re only changing from good to slightly better. This statement is especially true for site wide URL changes. These types of changes are risky and often difficult to do correctly. For the purpose
Great On-Page SEO The Easy Way Part I Read More »
Hopefully, in the last couple of years, you have taken mental notes on some of the changes that Google has made. Google has a reputation for making monumental changes and many without warning. In 2011 they made close to 600 changes. Not all of them big but enough to make you realize that Google is
Your SEO Attitude Needs An Adjustment Read More »
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