Alignment Services: We don’t have to replace your agency or marketing department, we can align our services WITH theirs.

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for

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Pain-free Keyword Research

Unquestionably, keyword research is a pain point for site owners. However, keyword research is unquestionably the most important research you can do for your content marketing. In spite of how difficult and time consuming it is, we are still obligated to do the research. I remember, once or twice, not checking my post for keywords.

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