Email Marketing
Turn your visitors into customers via email
If you don't capture the information of a visitor to your website, you're relying on them to hopefully return one day. Use email marketing to encourage visitors to share their details, then build and nurture a relationship with them.
Boost Your Prospecting, Strengthen Customer Relationships, and Drive Explosive Growth!
What can email marketing do for your business?
As you’ll have seen in our free guide, email marketing is a very powerful tool that you can utilise to grow your business.
You no longer have to wait in the hope that a first-time visitor will come back to your website if they didn’t contact you on their first visit.
Instead, you can utilize a system that will encourage that visitors to sign up with their name and email address. From there you can build and nurture a relationship with them.
The most important thing you can do is ensure that you are cultivating relationships. This is the secret to a successful business. People buy from those they know, like, and trust.
Regular communication keeps your business ‘front of mind’ to your customers and subscribers. When they or someone they know needs a product or service that you offer, they’ll think of you.
Emails can take a customer who has made one purchase, onto their second purchase and through further purchases until they are a loyal raving fan.
Emails help you to lead with value consistently
You may have heard of the phrase “lead with value”. This may even be an existing mantra of your business.
When we say “lead with value” we’re talking about creating content and talking to your audience using a value first philosophy.
Blog posts, website pages, emails, social media, videos, podcasts and more – everything is tailored to deliver value to your audience and build relationships.
When you want to build a relationship and grow trust, you can deliver the value of your expertise to share information with your audience.
As an example, an accountant might share information that helps people in their audience to easily manage their bookkeeping and prepare their documents for tax returns efficiently.
When you do this via email, you’re reaching out regularly, delivering value and help to your readers. People will look forward to your emails and take the time to read them.
Relationships will grow.
Do you answer yes to any of these?
- You have a list of email subscribers but you don’t currently send out emails to them
- You’d like to communicate with your customers on a regular basis
- You want to have a lead generation system that moves a potential customer towards their first purchase
- It’s important for you and your business that you consistently lead with value
- You want to stay 'front of mind' to your audience throughout the year
- You're excited by the idea of turning your customers into loyal raving fans
If you’ve answered yes to at least one of the above, we’ve got something that will help…
