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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for

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Google Now Discounts All Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal

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Great On-Page SEO The Easy Way Part I

First, let it be said, that not all SEO changes are easy, nor are they worth the time and effort. Especially if you’re only changing from good to slightly better. This statement is especially true for site wide URL changes. These types of changes are risky and often difficult to do correctly. For the purpose

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Your SEO Attitude Needs An Adjustment

Hopefully, in the last couple of years, you have taken mental notes on some of the changes that Google has made. Google has a reputation for making monumental changes and many without warning. In 2011 they made close to 600 changes. Not all of them big but enough to make you realize that Google is

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Pain-free Keyword Research

Unquestionably, keyword research is a pain point for site owners. However, keyword research is unquestionably the most important research you can do for your content marketing. In spite of how difficult and time consuming it is, we are still obligated to do the research. I remember, once or twice, not checking my post for keywords.

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