As you’ll have seen in our free guide, email marketing is a very powerful tool that you can utilise to grow your business. You no longer have to wait in hope that a first time visitor will come back to your website, if they didn’t contact you on their first visit. Instead, you can utilise a system that will encourage that visitor to sign up with their name and email address. From there you can build and nurture a relationship with them. The most important thing you can do is ensure that you are cultivating relationships. This is the secret to a successful business. People buy from those they know, like and trust. Regular communication keeps your business ‘front of mind’ to your customers and subscribers. When they or someone they know needs a product or service that you offer, they’ll think of you. Emails can take a customer who has made one purchase, onto their second purchase and through further purchases until they are a loyal raving fan.